Established in 1969 – and with a heritage in the UK going back to 1946 – Ipsos MORI has an unparalleled depth of technical and industry expertise and international reach. We interview millions of people every year to understand the opinions and hopes, the fears and needs, of real people in real situations leading real lives.
Ipsos MORI operates one of the largest data collection and processing facilities in the UK, operating across four sites. Working closely with our Research Specialisms, we provide a tailored service according to the requirements of each client and each project.
In 2015, our face to face research team were proud to have been awarded ‘Best Quality Field’ award at the inaugural Interviewer Quality Control Scheme awards for our work on the UK General Election Exit Poll with GfK. Across both companies there were 650 interviews, supervisors and clickers covering shifts between 06.45 until 22:00. The team interviewed 23,444 people on the day at 141 different locations.
Our Field Capabilities
Ipsos MORI has one of the largest CAPI (computer assisted personal interviewing) enabled field forces in the UK and Republic of Ireland with over 900 interviewers. In 2015 alone, our field teams conducted more than 350,000 interviews with consumers, citizens, stakeholders and other elite audiences. In addition we operate a fleet of mCAPI units, using the latest handheld technology which can be used for short, self-completion or interviewer led surveys.
Our Telephone Capabilities
- Large telephone centre in Edinburgh
- 150 fixed seats plus 50 virtual call centres using ‘cati@home’
- Automated fieldwork reports
- Capability to operate 24/7
- Links to other Ipsos Telephone Operations teams worldwide
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