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GfK Mystery Shopping is the performance measurement division of GfK. We are specialists in mystery shopping and other forms of performance measurement. Our belief is that effective mystery shopping requires having appropriately profiled and trained assessors visit the correct locations, then taking their findings and reporting them to various levels of client personnel in a user-friendly, informative and friendly manner.

GfK Mystery Shopping is a founder member of the Mystery Shopping Providers Association (MSPA).

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With more than 40 years’ experience in the market research industry, we have developed expertise in both business-to-business and consumer research, in the UK and internationally, across a diverse range of markets.
We are happy to take on projects of any size, undertaking paper or CATI interviewing (we use Dimensions CATI software), on a full service, field and tab or fieldwork only basis.
Our telephone centre is located in our Head Office at Old Street and clients are invited to visit our telephone centre and listen to their projects.

We are accredited to the Data Security ISO 27001.

Our Interviewing Services Director is currently on the Council of IQCS.

Our executive field force conduct depth interviews with B2B and consumer respondents.

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IQCS Accredited   IQCS Inspected   ISO20252 accredited   Member of Esomar   Member of MRS   Africa   Asia   Eastern Europe   EU5   Global   LATAM   Middle East   Rest of Europe   Scandinavia   UK   US   Advertising Research   Audience Research   Brand Research   Business to Business   Consumer Research   Customer Satisfaction Studies   Demographic Research   Employee Research   Ethnographic Research   Image Studies   International Studies   Media Testing   New Product Development   Packaging / Design   Pricing Studies   Product Testing   Segmentation Research   Senior Citizen / Mid-life   Syndicated Research   Tracking Studies   Usage & Attitude Studies   Web Panel   Advertising / Public Relations   Automotive   Catering / Hospitality   Charity / Non-profit   Chemicals   Consultancy   Durables / Electrical Goods   Energy / Utilities   Financial Services   Food   Fragrance Industry   Healthcare / Pharmaceutical   IT / Software / Hardware   Logistic / Mail / Transportation   Media / Entertainment   Petrol / Oil / Gas   Public Sector / Government   Retail / Wholesale   Telecommunications   Textile / Fashion / Clothing   Travel / Tourism / Sport / Leisure   Qualitative   Depth Recruitment   Group Recruitment   In-depth interviews   Online focus groups   Recruiting   Quantitative   CATI   CATI recruitment to web   CAWI   Mobile   Mystery Shoppers   Online

Kudos Research

Estabished in 1986, Kudos Research offer high value UK and International telephone and online data-collection.

Methodologies encompass CATI, online, mixed-mode, Qual and Quant, B2B and Consumer, Recruitment, In-depth and Executive interviewing – all conducted globally from our Central London offices using experienced native language speakers.

We have a team of 500 highly skilled interviewers who act as excellent ambassadors for you and your client, expertly engaging with your target audience, whether business or consumer.

We achieve excellent response rates with hard to reach respondents such as: C-Suites, Key Decision-Makers, Opinion Leaders, Doctors, Specialists, Key Account Customers & Niche or Mainstream Consumers

Our clients can confidently commission all their research needs from one expert source, working with a partner they can trust to have an in-depth understanding of their organisation and a wholehearted commitment to achieving their aims.

Additional services:

  • Access to a wealth of sector knowledge, data-collection expertise, broad-ranging creds, case studies and methodological advice
  • Quant questionnaire advisory service to provide robust semantics and logic checking
  •  All UK and International Telephone research conducted from one central location to facilitate  communication and harmonisation of quality across markets
  • Digital recording of all interviews
  •  Remote client access to survey results in real-time via the web

All from one talented team, passionate about providing quality data-collection

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Peak Answers provides telephone data collection services to market research clients.  Having been in continuous operation for over 30 years, our call centre is one of the longest established specialist telephone data collection units in the UK and has conducted over 1.5 million UK and international interviews.

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