Ipsos MORI is the second largest, and one of the most experienced market research companies in the UK. Specialist areas include: advertising, automotive, broadcast media, business-to-business, financial, FMCG, loyalty, information technology, pharmaceutical, print media, retail and trade, social and public opinion, sponsorship, travel and tourism, and several omnibuses. We undertake both quantitative and qualitative studies, in the UK and internationally. Our Operations division offers fieldwork (including national f2f CAPI multimedia fieldwork), panel and postal specialists. There are CATI Telephone Centres in London, Edinburgh and Lowestoft.
GfK Mystery Shopping is the performance measurement division of GfK. We are specialists in mystery shopping and other forms of performance measurement. Our belief is that effective mystery shopping requires having appropriately profiled and trained assessors visit the correct locations, then taking their findings and reporting them to various levels of client personnel in a user-friendly, informative and friendly manner.
GfK Mystery Shopping is a founder member of the Mystery Shopping Providers Association (MSPA).