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GfK Field provides a face-to-face data collection service within the UK to the GfK group and external clients. GfK Field offers quantitative face-to-face interviewing nationally across a broad spectrum of specialities (both ad hoc and tracking): Consumer, Business, Financial, Media, Automotive, Social & Political, Travel & Leisure, Product Testing and Ad Testing. While the majority of our interviewing is conducted via CAPI, we also conduct “PAPI” surveys in street and in hall.

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With more than 40 years’ experience in the market research industry, we have developed expertise in both business-to-business and consumer research, in the UK and internationally, across a diverse range of markets.
We are happy to take on projects of any size, undertaking paper or CATI interviewing (we use Dimensions CATI software), on a full service, field and tab or fieldwork only basis.
Our telephone centre is located in our Head Office at Old Street and clients are invited to visit our telephone centre and listen to their projects.

We are accredited to the Data Security ISO 27001.

Our Interviewing Services Director is currently on the Council of IQCS.

Our executive field force conduct depth interviews with B2B and consumer respondents.

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TNS UK Ltd is part of Kantar, the insight and consultancy arm of WPP Group plc, a FTSE 100 and NASDAQ listed company.

TNS UK is an internal provider of market research services to the Kantar group. We undertake market research interviewing for Kantar’s research businesses, including TNS BMRB, Kantar Media and millward Brown as well as working for a range of clients. Our role is to identify, create and deliver high quality operational solutions by harnessing the combined power of technology, people and know how.

Our data collection consists of face to face, telephone, coding, data entry, process tools, software, technical solutions, operations metrics and performance measurements. We also develop and drive best practice in areas such as sampling and respondent engagement.

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