GfK Mystery Shopping is the performance measurement division of GfK. We are specialists in mystery shopping and other forms of performance measurement. Our belief is that effective mystery shopping requires having appropriately profiled and trained assessors visit the correct locations, then taking their findings and reporting them to various levels of client personnel in a user-friendly, informative and friendly manner.
GfK Mystery Shopping is a founder member of the Mystery Shopping Providers Association (MSPA).
GfK Telephone Interviewing Services Ltd (TIS) is the telephone field force providing services to the GfK Group, and other Research agencies. The range of fieldwork that TIS undertake includes: Automotive; Business; Financial; Media; Social & Political; Tracking; and Technology; UK and International. We also have a specialist qualitative unit offering in depth global telephone interviews.