GfK Mystery Shopping is the performance measurement division of GfK. We are specialists in mystery shopping and other forms of performance measurement. Our belief is that effective mystery shopping requires having appropriately profiled and trained assessors visit the correct locations, then taking their findings and reporting them to various levels of client personnel in a user-friendly, informative and friendly manner.

GfK Mystery Shopping is a founder member of the Mystery Shopping Providers Association (MSPA).

IQCS Accredited   ISO20252 accredited   Member of Esomar   Member of MRS   Global   UK   Advertising Research   Audience Research   Auditing   B2B Panels   B2C Panels   Brand Research   Business to Business   Children / Youth's Research   Concept Testing   Consumer Research   Customer Satisfaction Studies   Data Mining   Demographic Research   Employee Research   Ethnographic Research   Image Studies   International Studies   Media Testing   New Product Development   Omnibus   Opinion Polling   Packaging / Design   Pricing Studies   Product Testing   Projective Techniques   Web Panel   Scenario Planning   Segmentation Research   Semiotic and Cultural Analysis   Senior Citizen / Mid-life   Statistic Analysis   Syndicated Research   Tracking Studies   Usage & Attitude Studies   Validation Services   Advertising / Public Relations   Agriculture   Automotive   Beverages   Travel / Tourism / Sport / Leisure   Charity / Non-profit   Chemicals   Retail / Wholesale   Telecommunications   Consultancy   Cosmetics / Hygiene   Public Sector / Government   Durables / Electrical Goods   Energy / Utilities   Financial Services   Food   Media / Entertainment   Healthcare / Pharmaceutical   IT / Software / Hardware   Logistic / Mail / Transportation   Legal / Lawyers   Qualitative   Quantitative   Depth Recruitment   In-depth interviews   CATI   CATI recruitment to web   CAWI   Mail   Mobile   Online

GfK Telephone Interviewing Services Ltd (TIS) is the telephone field force providing services to the GfK Group, and other Research agencies. The range of fieldwork that TIS undertake includes: Automotive; Business; Financial; Media; Social & Political; Tracking; and Technology; UK and International. We also have a specialist qualitative unit offering in depth global telephone interviews.


ORS is a specialist applied social research organisation that works mainly for the public sector. Our work is primarily concerned with the following areas of research:

  • Housing Needs and Market Assessments including gypsy and traveler accommodation assessments and House Condition surveys
  • Health, including promotion and primary and secondary care
  • Local government
  • Emergency Services – especially Fire Service and Police
  • Tourism and Leisure

We use a wide range of methodologies including personal interview, telephone and postal surveys, and we specialise on both quantitative and qualitative consultation, as shown below. Quantitative social research including, in particular, residents, tenants and user surveys: – Citizens’ Panels – Housing needs and market modelling and assessment – PLACE surveys for local authorities, police and fire & rescue services – BME and Gypsy-Traveller surveys – Healthcare studies – Employee surveys including national cultural audit development

Qualitative research in particular for health, housing, hard to reach social groups, local government and emergency services, and employee surveys, using the following methods: – Focus groups – In depth interviews – Community and Stakeholder Forums

Consultancy & Training – Consultancy and facilitation skills training – Management development programmes to follow up survey findings – Core values – Citizens’ Panel management


Peak Answers provides telephone data collection services to market research clients.  Having been in continuous operation for over 30 years, our call centre is one of the longest established specialist telephone data collection units in the UK and has conducted over 1.5 million UK and international interviews.

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TNS UK Ltd is part of Kantar, the insight and consultancy arm of WPP Group plc, a FTSE 100 and NASDAQ listed company.

TNS UK is an internal provider of market research services to the Kantar group. We undertake market research interviewing for Kantar’s research businesses, including TNS BMRB, Kantar Media and millward Brown as well as working for a range of clients. Our role is to identify, create and deliver high quality operational solutions by harnessing the combined power of technology, people and know how.

Our data collection consists of face to face, telephone, coding, data entry, process tools, software, technical solutions, operations metrics and performance measurements. We also develop and drive best practice in areas such as sampling and respondent engagement.

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