GfK Field provides a face-to-face data collection service within the UK to the GfK group and external clients. GfK Field offers quantitative face-to-face interviewing nationally across a broad spectrum of specialities (both ad hoc and tracking): Consumer, Business, Financial, Media, Automotive, Social & Political, Travel & Leisure, Product Testing and Ad Testing. While the majority of our interviewing is conducted via CAPI, we also conduct “PAPI” surveys in street and in hall.


GfK Mystery Shopping is the performance measurement division of GfK. We are specialists in mystery shopping and other forms of performance measurement. Our belief is that effective mystery shopping requires having appropriately profiled and trained assessors visit the correct locations, then taking their findings and reporting them to various levels of client personnel in a user-friendly, informative and friendly manner.

GfK Mystery Shopping is a founder member of the Mystery Shopping Providers Association (MSPA).

IQCS Accredited   ISO20252 accredited   Member of Esomar   Member of MRS   Global   UK   Advertising Research   Audience Research   Auditing   B2B Panels   B2C Panels   Brand Research   Business to Business   Children / Youth's Research   Concept Testing   Consumer Research   Customer Satisfaction Studies   Data Mining   Demographic Research   Employee Research   Ethnographic Research   Image Studies   International Studies   Media Testing   New Product Development   Omnibus   Opinion Polling   Packaging / Design   Pricing Studies   Product Testing   Projective Techniques   Web Panel   Scenario Planning   Segmentation Research   Semiotic and Cultural Analysis   Senior Citizen / Mid-life   Statistic Analysis   Syndicated Research   Tracking Studies   Usage & Attitude Studies   Validation Services   Advertising / Public Relations   Agriculture   Automotive   Beverages   Travel / Tourism / Sport / Leisure   Charity / Non-profit   Chemicals   Retail / Wholesale   Telecommunications   Consultancy   Cosmetics / Hygiene   Public Sector / Government   Durables / Electrical Goods   Energy / Utilities   Financial Services   Food   Media / Entertainment   Healthcare / Pharmaceutical   IT / Software / Hardware   Logistic / Mail / Transportation   Legal / Lawyers   Qualitative   Quantitative   Depth Recruitment   In-depth interviews   CATI   CATI recruitment to web   CAWI   Mail   Mobile   Online

GfK Telephone Interviewing Services Ltd (TIS) is the telephone field force providing services to the GfK Group, and other Research agencies. The range of fieldwork that TIS undertake includes: Automotive; Business; Financial; Media; Social & Political; Tracking; and Technology; UK and International. We also have a specialist qualitative unit offering in depth global telephone interviews.


With more than 40 years’ experience in the market research industry, we have developed expertise in both business-to-business and consumer research, in the UK and internationally, across a diverse range of markets.
We are happy to take on projects of any size, undertaking paper or CATI interviewing (we use Dimensions CATI software), on a full service, field and tab or fieldwork only basis.
Our telephone centre is located in our Head Office at Old Street and clients are invited to visit our telephone centre and listen to their projects.

We are accredited to the Data Security ISO 27001.

Our Interviewing Services Director is currently on the Council of IQCS.

Our executive field force conduct depth interviews with B2B and consumer respondents.


Perspective Research Services is the preferred data supplier for leading market research companies of every size.  We offer top quality service, speedy turnaround times and our famous ‘can-do’ approach to the toughest assignments.  And we’ve been around for 15 years so we have staying power.

We offer our clients one of the largest independent call centre operations in the UK.  Our researchers are skilled in all interviewing techniques, from a five minute telephone questionnaire to 30 minute tele-depth interviews, UK and internationally.  We operate state-of-the-art facilities and 120 stations across London.  We bring experience of every data collection methodology to meet any market research challenge: business or consumer, UK or international, qualitative or quantitative, telephone, face-to-face, or online.

We view our client relationships as partnerships, enabling us to support you through all stages of the project.  We thrive on tight project criteria and deadlines, and we pride ourselves on our quality.   To prove it, we are accredited under the ISO 20252 standard.


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The RONIN International 80-seat CATI Centre operates 24/7 to conduct research worldwide from its Central London offices. We have over 30 years’ experience contacting hard-to-reach respondents in over 30 languages/55 countries for the most exacting B2B, medical, and Customer Insight research.

We offer full project support from questionnaire design and programming through to data file or tables delivery, including translations, transcription, and coding. RONIN uses the Confirmit platform.

RONIN allocates a Project Manager who will be your single point of contact at every stage of the research life cycle, from initial questionnaire review to post-fieldwork data queries and feedback. Our staff are multilingual and multi-cultural in outlook and we believe there is no substitute for knowledge gained through experience combined with local market and specialist area expertise.

RONIN can create bespoke online reports to monitor field progress and key metrics at any time.

Come to us with your most complex briefs and we would be delighted to suggest best practice and innovative approaches; we’ll develop the programme you need to ensure your objectives are achieved.

Qualitative research and recruitment using experienced healthcare moderators.

  • ISO 20252:2012-certified
  • IQCS-accredited
  • MRS Company Partner
  • EphMRA Associate Member
  • BHBIA Corporate Member
  • ESOMAR member
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