Criteria Fieldwork is a dedicated qualitative fieldwork company, leading the way since 1996.

Quality and clear communication are at the heart of everything we do.
We are ISO20252 accredited and winners of the IQCS Quality Ambassador award 2019.

Using our wealth and breadth of recruitment experience we add value to your project at every stage, working as fieldwork partners from initial enquiry to project completion.

Each project has a dedicated project manager who provides regular updates on recruitment progress and offers solutions where necessary, making the recruitment process as seamless as possible.
We research and organise any services required and are experts in creating recruitment screeners. We recruit participants harnessing all methods of traditional, modern and emerging recruitment trends and for all qualitative methodologies.
Our recruiters are regularly trained and our processes strictly monitored. We have an extremely thorough participant validation, verification and confirmation process.

For peace of mind and a thorough understanding of your requirements contact Criteria, the only qualitative specialist.

Company Profile


  • UK


  • All Methodologies

Other Services

  • Writing recruitment screeners
  • Sourcing, booking & managing venues
  • Desk research
  • Providing incentives

Contact Details

Criteria Fieldwork

144 Liverpool Road
N1 1LA

Primary Contact:
James Sainsbury
Managing Director
020 7431 4366
[email protected]

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