Chris has always been a staunch supporter of benchmark quality standards and over the years has invested a great deal of time and energy to help develop data-collection quality and training standards throughout the research industry.
Chris became a Full Member of the Market Research Society in 1995, was voted onto the Council of the Interviewer Quality Control Scheme in 1998 and became and ESOMAR Member in 1999.
During his time on IQCS council, Chris has worked with Chairman Penny Steele and Council members to ensure the Standards were continually reviewed to reflect current working practices and methodologies.
Chris has worked closely with the MRS on a number of taskforces from early 2000s including the Respondent Interviewer Interface Committee. Through his involvement and input Chris helped to promote and raise industry-wide standards in data collection and interviewer training and developed the materials for the MRS benchmark Accredited Interviewer Training Scheme.
In 2002 Chris became Vice Chairman of the IQCS and a member of the inspection panel and in 2016 was awarded an MRS Fellowship in recognition of his contribution to industry quality standards, and is also a judge on the MRS Operations Awards panel.
Her other current industry involvements are as Secretary/Treasurer of the Research Network, the association for experienced long-standing researchers, and Administrator of the Association of Market & Social Research (AMSR) which is developing a comprehensive market research archive.
Jackie is the appointed Data Protection Officer for GfK UK and is a member of the GfK Supervisory Board and also:
• Full Member of the MRS
• An IQCS Council Member
• Member of the UK BSI (SVS/3) Technical committee for the review of ISO 20252 standard
• MRS Market Research Quality Standards Advisory Board member (MRQSAB)
Jackie has overall responsibility for the GfK UK Research & Quality Department which oversees the implementation of ISO 9001 and ISO 20252 standards within GfK. Her wider responsibilities means assumes the role of Quality Assurance Director for GfK Northern, Central and Eastern Europe (NCE). Jackie regularly contributes to standards review changes in industry guidelines for the MRS and ESOMAR
B2B International is a global business-to-business market research and market intelligence firm.
In his role at Watermelon Adam oversees both a call centre of circa 100 booths and a remote team of 13 regional directors and a core team of 800 interviewers – so maintaining a focus on quality is a challenge, albeit one he’s extremely passionate about.
The remit is focused on designing policy and implementing strategy to support individuals at every step of the research process, building confidence in all teams to take the right decisions for improved outcomes and ongoing knowledge-sharing, and supporting client-facing staff in suggesting commercially-viable solutions to compliance challenges.
In addition to his seat on the IQCS Council, Xavier is BHBIA Fieldwork Forum Chair and a member of the BHBIA Ethics & Compliance Committee on the Training Team.
Within a few weeks, she had been interviewed by the Martin Hamblin area supervisor and was invited to an interviewer training session, where she was accepted as an interviewer. Gaynor thought this was something she would do until she returned to work and got a “proper job”.
In fact, she stayed with Martin Hambin for twenty five years. After a couple of years as a consumer and healthcare interviewer she was appointed as London deputy supervisor and in 1985 took over the role of London area manager.
In 1988 she accepted the position of IQCS Administrator based in Martin Hamblin’s London office in Smith Square,. She held this position until 1993 when she was made field manager and in 1997 field director, responsible for all UK and international face to face and telephone work.
Gaynor was invited to join the Martin Hamblin Board in March 2000. From then until the end of 2005 as Director of Operational Services she was responsible for five departments UK Face to Face, International Field, Telephone Operations, Data Production and Quality and Efficiency.
In 1993 I returned to the business as Field Manager for Marketing Sciences in Winchester, and there I stayed for more than 16 years until I retired in 2010, managing both face-to-face and telephone research. What a great job being a Field Manager is! Juggling all the balls, being asked for, and asking, the impossible and getting it, and having conversations with thousands of interesting people. The best part is the interviewers, as there would have been no job without them.
The very difficult side of a Field Manager’s job is maintaining quality standards of data collection, especially with a dispersed workforce. It requires endless vigilance, careful record keeping, a recognition of its importance by the field and supervisory teams, and an acceptance of its role, and cost, by the company. I wholeheartedly believe that for market research to have credibility each company must police itself thoroughly and continuously, setting and adhering to data collection standards in order to remain above reproach. Being inspected annually ensures that this does not slip to second place, and in my view the IQCS inspection is by far the most rigorous and satisfactory. I am delighted to be part of the IQCS inspectorate, making a continuing contribution to the maintenance of standards in market research.
Away from IQCS, I’ve recently moved to a brand new house and have developed my brickwork and path-laying skills to landscape the large garden! I love to grow plants (I’m a plantaholic, can’t go past a few plants without buying at least one, to my husband’s despair), walk, cycle and have holidays – don’t we all! – and I spend a bit, but not too much, of my time with my 4 grandchildren! Life is busy, and good!