GfK UK

GfK UK Ltd is awarded registration to BS EN ISO 9001 : 2015 Quality Assurance and ISO 20252:2012 Market, opinion and social research standards.

We are members of the Market Research Society (MRS) Company Partner Service and the GfK Group is a Corporate Member of ESOMAR. GfK UK was a Launch Partner of the MRS Fair Data Mark www.fairdata.org.uk/

GfK UK is wholly committed to meeting the requirements of, amongst others:
• MRS Code of Conduct
• ESOMAR International Code of Marketing and Social Research Practice
• UK Data Protection Act 2018 and the General Data Protection Regulation (GDPR)

GfK UK is part of the GfK SE Group (GfK). GfK has more than 85 years of experience in combining data and science to help you make the right business decisions. Trust, impartiality, partnership and market expertise are part of our DNA. Our intellectual property is deep and extensive, while our proprietary data assets make us a unique and strategically important player in the data intelligence and analytics industry.

In a world of data overflow, disruption and misuse, picking up the right "signal from the noise" is key to success. Together with our attention to detail and advanced AI, we provide you with world-class analytics that deliver not just descriptive data but also actionable recommendations – helping to boost sales, as well as organizational and marketing effectiveness.

GfK is a global leader in data and analytics, providing consumer and market insights since 1934. From our inception we have placed our clients’ and partners’ trust at the core of our values. We are a company that leads with innovation – our highly experienced engineers, consultants and data scientists have continuously pushed industry boundaries with new methodologies and measurement technologies, to help our clients succeed.

60+ Countries
8,000+ employees
10,000+ clients
3 million+consumer panelists in 15 countries
15 million+ products tracked
150,000+ retailer partnerships

All Markets
Technology and Durables
Retail
Media and Entertainment
Consumer Goods
Automotive
Financial Services

CATI
PAPI
Online
Consumer Panel
CAWI
Augmented Intelligence
Data Analytics

Based on the following four pillars, our brand has earned the trust of the world's largest companies and leading brands. We deliver value to our clients through:

Trust - Highest competence with data management and quality

Signals from the noise - Actionable recommendations through analytics and technology

Knowledge and expertise - Deep understanding of the market, psychology and consumer behaviour

Always-on intelligence - Digital solutions that put data science at your fingertips